Software designed for small and medium-sized businesses

Trusted by 4,800+ companies worldwide.

FLOWii helps e-commerce businesses manage operations and customer relationships in one place.

Customer references

Customer history

Improve communication with your customers

Show your customer that you know them. Follow up on previous conversations or orders and make them feel like they matter. Strengthen your relationships and see it reflected in your revenue.

Business cases

Close more deals successfully

80% of successful deals are closed after the fifth contact. Yet most salespeople stop after the second follow-up. Business cases help you manage relationships with potential customers more consistently.

Recently contacted

You won’t forget your customers

FLOWii keeps track of when you last spoke with your customers. It also shows when your next follow-up is planned. Do you have customers in your database with no upcoming activity? Fix it.

Task organization

Improve your time management

A call, a meeting, or preparing a quote? You don’t have to keep everything in your head anymore. The FLOWii CRM shows all your tasks in a clear dashboard and calendar. You also get a clear overview of your team’s activities.

Reminders

Don’t forget and communicate more effectively

If you want to assign a new task to your team, you don’t have to call them anymore. The FLOWii CRM will take care of it for you, notifying them about new tasks, changes, and deadlines directly in the app or by email.

Project management

Your work doesn’t end with the deal

With FLOWii, you stay in control of project delivery. Plan, manage, and track your orders and projects online, and evaluate them financially at the end. Make sure your customer gets the quality you promised.

Immediate invoicing

Stop wasting hours on admin

With FLOWii invoicing, you bring order to all your documents and issue them in seconds. Free your sales team from paperwork and give them more time for activities that bring results.

Bulk emails

Stay in touch with your customers, even when they’re not buying

FLOWii emailing lets you send targeted bulk emails directly from your CRM customer database. No more complicated exports or imports. After sending, you also get clear statistics on how your campaign performed.

Chat

Chat with your team

Chat in FLOWii speeds up communication with your colleagues. Share information in seconds and, thanks to smart notifications, you won’t miss any important message related to a task, project, or order.

Simple administration with a B2C e-commerce CRM

A clear view of your customers and structured data are the foundation of quality customer care. With CRM, all contacts are stored in one place, complete with notes, attributes, and categories.

Sales activities in one place

Track the progress of your deals and get a clear view of your potential revenue.

CRM helps you manage every step of the sales process more effectively from the first contact to closing the deal.

Store and order management insights

All your CRM data is automatically turned into clear reports and visual dashboards. In just a few clicks, you get a complete overview of sales, orders, and performance.

What are the benefits of using an e-commerce CRM?

  • Complete overview of customers and orders
  • Less admin when managing your e-shop
  • More efficient sales and order management
  • Fast and clear sales reports
  • Better team collaboration and communication
  • Better customer care
  • Integration with inventory and invoicing
  • Access your data online from anywhere
  • Secure data storage and protection
crm for online store ecommerce

Our satisfied customers

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Benefits

Included with Every Plan

FLOWii is an easy-to-use CRM app for your ecommerce business. With every license, you receive customer support, online consultations, and regular updates at no extra cost.

Everything in one place

One account gives you access to all FLOWii tools and a complete business overview.

We’re happy to help

Have a question or need advice? We’re available weekdays from 9:00 a.m. to 5:00 p.m.

Free online consultation

Get your first training free, with setup support tailored to your needs.

Pricing

How much does an e-commerce CRM cost?

You can use the FLOWii CRM system completely free for 30 days.

After the trial, access for one user costs €11 per month or €9.35 with annual billing.

You can find more details about features in our pricing page.

erp crm ecommerce

Q&A

Frequently asked questions

Can I use FLOWii CRM for free?

Yes, you can use FLOWii for free for 30 days. After the trial period, pricing starts at €11 per month or €9.35 with annual billing per user.

What features does FLOWii offer for e-commerce?

Why is FLOWii CRM a good fit for e-commerce store?

The FLOWii CRM system is an great fit for online store because it brings order to your daily operations. In a single system, you get a clear overview of customers, orders, communication, and invoicing. This helps you save time, reduce errors, and focus more on growing your e-shop and keeping your customers satisfied.

What is CRM e-commerce?

CRM for e-commerce is a system that helps you manage customers, orders, and communication across your business. It helps you stay organized, save time, and improve customer relationships.

What does e-commerce CRM software do?

E-commerce CRM software helps you manage customer data, orders, and communication across your business in a structured and organized way.

It provides visibility into sales activities, customer interactions, and performance, while also supporting follow-ups and process automation as your business grows.

How to set up a CRM for your ecommerce website?

Setting up a CRM system can take a few hours, but in some cases, it may take a few weeks. If you have a larger team, we recommend setting up features step by step.

We’ve prepared a short guide to help you get started with FLOWii CRM:

  • Complete the basic setup (appearance, settings, integrations, license setup, etc.)
  • Add users and assign their permissions
  • Set up notifications for users
  • Import your data from your current system (e.g., from Excel) into FLOWii
  • Set up sending and receiving emails directly in FLOWii

How to connect CRM with your e-commerce business?

Most often through API integration, ready-made plugins, or automation tools like Make (Integromat) or Zapier, which handle the transfer of orders, customers, and payments between your e-shop and FLOWii. Other e-commerce CRM integrations include payment gateways, shipping providers, marketing tools, and accounting systems.

When should you start using a CRM for your ecommerce business?

You should consider a CRM when you’re handling around 20–30+ orders per week, managing 100+ customers, or dealing with daily communication across email, calls, and messages. It’s also the right time when your team grows beyond 2–3 people and spreadsheets are no longer enough to manage everything to keep everything organized.

Do small e-commerce businesses need a CRM?

Yes, CRM is a great fit even for small e-shops that want to grow without chaos in their data.

It’s also a good solution for:

  • Growing e-shops with a higher number of orders, where Excel or manual tracking is no longer enough
  • E-shops with their own inventory that need to connect orders, stock, and invoicing
  • Teams with multiple roles (customer support, sales, logistics), where collaboration and clarity matter
  • Customer-focused e-shops that want to track purchase history, communication, improve CRM reporting, and increase repeat sales

Which CRM is best for small e-commerce businesses?

The best CRM for small ecommerce businesses depends on ease of use, integrations, and price.

  • FLOWii – the best all-in-one solution for managing customers, orders, invoicing, and CRM reporting

  • HubSpot CRM – great for marketing, automation, and a strong free plan

  • Zoho CRM – a flexible system with advanced customization and integrations

How CRM strategies fuel e-commerce retention?

  1. Better customer segmentation helps you send more relevant offers and messages

  2. Tracking purchase history makes it easier to personalize recommendations

  3. Automated follow-ups keep your brand top of mind after each order

  4. Consistent communication builds trust and long-term relationships

  5. CRM reporting shows which customers are most valuable and why

  6. Loyalty campaigns and reminders increase repeat purchases

  7. Faster customer support improves overall experience and satisfaction

  8. Clear data helps you identify churn risks and act early

Can I track customer history in CRM?

Yes, you can track the complete customer history. You see all orders, invoices, payments, and communication (emails, notes, tasks), as well as previous interactions. This helps you respond faster, personalize your offers, and provide better customer service.

Can CRM be connected with invoicing and inventory?

Yes, modern CRM systems (such as FLOWii) offer integration with invoicing and inventory management. All in one system.

What happens to your data after the trial period ends?

After the trial period, your data in FLOWii remains unchanged. You can continue working with it once you activate a paid plan.

If you stop using FLOWii and don’t log in for more than one year, your data will be automatically deleted.

Does FLOWii offer training and online demos for the CRM system?

Yes, we provide training sessions and online demos. Training can be delivered in person at your company or online. We usually offer the first FLOWii CRM presentation for free, while employee training is charged according to the current pricing.

Training is also suitable for salespeople, managers, and consultants who want to get more out of working with CRM systems.

Can FLOWii CRM be run on your own server?

FLOWii cannot be run on your own servers.