Software designed for small and medium-sized businesses

Trusted by 4,800+ companies and organizations worldwide.

FLOWii helps manufacturing teams manage sales, production, and daily work in one place.

Customer references

Customer history

Every order and customer has context

Keep track of every interaction, order, and communication in a unified system. Understand customer needs, follow production history, and build long-term business relationships.

Business cases

Turn demand into production without losing control

Manufacturing sales often involve multiple steps, approvals, and custom requirements. FLOWii helps you organize quotes, track deal progress, and move smoothly from the first contact to a confirmed order.

Recently contacted

Always know who needs your attention next

Manufacturing relationships require regular follow-ups and precise timing. See recent activity and upcoming tasks so you stay responsive and keep deals moving forward.

Task organization

Stay in control of every task and deadline

Production, orders, and customer requests can quickly become overwhelming. FLOWii helps you organize tasks, plan activities, and keep everything on schedule so nothing is delayed.

Reminders

Stay on top of every deadline and update

Missed deadlines can delay production and affect customer trust. Set reminders and keep your team informed so every task moves forward on time.

Project management

Stay in control from order to delivery

Closing a deal is just the beginning. Plan production, track progress, and oversee every step so orders are delivered on time and as promised. 

Connect your sales and production in a connected system and keep everything aligned.

Instant invoicing

From order to invoice in seconds

Once production is done, billing should be simple. Create invoices instantly and keep your cash flow moving without delays. Connect invoicing directly to your manufacturing CRM and eliminate manual work.

Bulk emails

Keep your customers informed without extra work

Production updates, delivery changes, or new offers should reach customers fast. Send emails in bulk and track results without switching tools.

Chat

Avoid delays caused by poor communication

When information is scattered, mistakes happen. Keep conversations linked to tasks and orders so your team always knows what is happening. Centralize communication within your workspace and reduce unnecessary back-and-forth.

Stop switching between tools and spreadsheets

Manufacturing teams often work across multiple systems, which leads to errors and wasted time. FLOWii brings your data, orders, and communication into a single connected workspace so you can stay in control every day.

Turn your pipeline into a production plan

In manufacturing, every deal impacts production. Get a clear overview of your pipeline and understand what needs to be produced, when, and for whom.

Understand how sales impact your production capacity

Too many orders can overload your team, while gaps in demand leave resources unused. Get a clear view of workload, revenue, and incoming deals so you can plan with precision.

What are the benefits of CRM for the manufacturing industry?

  • Clear overview of orders, customers, and production
  • Better coordination between sales and production teams
  • Faster decision-making with real-time data
  • Fewer errors and less manual work
  • Improved customer communication and follow-ups
  • More predictable revenue and workload
crm for manufacturing industry

Benefits

Free with every license

FLOWii is an easy-to-use CRM app for your business. With every license, you receive customer support, online consultations, and regular updates at no extra cost.

Everything in one place

One account gives you access to all FLOWii tools and a complete business overview.

We’re happy to help

Have a question or need advice? We’re available on weekdays from 9:00 a.m. to 5:00 p.m.

Free online consultation

Get your first training session free, with setup support tailored to your needs.

Price

How much does a manufacturing CRM cost?

Start with a 30-day free trial and experience how a single system can bring clarity to your customers, orders, and production.

After the trial, pricing stays simple — just €11 per month per user, or €9.35 per month with annual billing.

You can find more details on our pricing page.

crm for manufacturing companies

Our satisfied customers

Growing together with your trust


Q&A

Frequently asked questions

Is FLOWii manufacturing CRM free to use?

FLOWii offers a 30-day free trial with full access to all features. After that, you can continue with a paid plan based on your needs.

What features are included in FLOWii for manufacturing businesses?

What is manufacturing CRM software?

Manufacturing CRM is a tool that connects customer relationships with production workflows.
It helps you manage clients, track opportunities, and align sales with delivery processes, so nothing gets disconnected along the way.

How to choose CRM for manufacturing business?

Selecting the right CRM means choosing a system that fits how your sales and production actually work together. Focus on solutions that connect deals with real execution, support longer sales cycles, and provide clear visibility into orders, capacity, and performance.

Look for strong integration with ERP, inventory, and financial tools, along with customizable pipelines that reflect your workflow. Prioritize systems that offer forecasting, mobile access, and the ability to scale as your operations grow. Involve both sales and production teams in the decision to ensure the system supports the entire process, not just one department.

How does a CRM system improve processes in the manufacturing sector?

It replaces fragmented workflows with a connected process. Instead of relying on emails, spreadsheets, and manual updates, teams work with shared data.
This reduces errors, improves timing, and keeps everyone aligned from inquiry to delivery. It also gives you a clearer view of your operations, so you can make faster and more confident decisions.

What features should a manufacturing CRM have?

A strong CRM should connect your sales, production, and finances into one smooth process.

  • deal tracking with multiple stages
  • customer and order history
  • task, project, and activity planning
  • invoicing connected to your workflow
  • reporting for forecasting and performance
  • integrations with accounting or operational tools

How much does a CRM for manufacturing business typically cost?

A CRM for a manufacturing business typically costs between €10 and €100 per user per month, depending on features and complexity. More advanced systems with integrations and customization can cost more.

FLOWii offers simple and transparent pricing for manufacturing businesses, including a 30-day free trial, so you can try it in real conditions before making a decision.

Here is a comparison of the pricing of the best CRM systems.

What is the best software for manufacturing?

Choosing the right CRM depends on your company size, processes, and how closely you need to connect sales with production. Leading CRMs by category include:

  • FLOWii mini ERP – ideal for small and medium manufacturers needing a simple, all-in-one system to manage sales, orders, production, and invoicing in one place
  • Salesforce Manufacturing Cloud – best for large enterprises with advanced forecasting and CPQ
  • Microsoft Dynamics 365 – ideal for companies using Microsoft tools and needing strong integrations
  • HubSpot CRM / Nutshell – great for small to mid-sized businesses looking for ease of use
  • Creatio – suitable for complex or process manufacturing with flexible workflows
  • Odoo / NetSuite – all-in-one ERP and CRM systems connecting sales, inventory, and production
  • Zoho CRM – scalable and cost-effective with strong customization options

How can you successfully implement a connected manufacturing CRM system?

Don’t overcomplicate it. Start simple and focus on what brings immediate value. Here is a quick guide:

  1. set up your contacts and current deals
  2. define your process
  3. connect key tools
  4. involve your team early
  5. use it consistently

Adoption matters more than perfection. The real value comes when your team uses the system daily and builds it into their workflow.

If you want to learn more about how to get started with your CRM, explore our step-by-step guide.

Is CRM suitable for small manufacturing businesses?

Yes, CRM is highly suitable for small manufacturing businesses. It helps organize customers, track orders, manage workflows, and improve coordination between sales and production without adding complexity.

What is the role of CRM in the manufacturing sector and sales operations?

CRM connects sales with production so both sides work in sync. It helps sales teams manage demand while giving operations clear, accurate input to plan and deliver orders without confusion.

This alignment reduces errors, improves timing, and keeps the entire process running smoothly from first contact to final delivery.

Can CRM for manufacturing companies integrate with ERP, inventory, and accounting systems?

Yes, and in many cases, it is essential. Typical integrations include:

This keeps data synchronized and eliminates the need for manual data entry.

How is a manufacturing CRM different from a general CRM?

A general CRM helps manage contacts, deals, and communication. A manufacturing CRM goes further by connecting sales with production and handling more complex processes.

Feature General CRM Manufacturing CRM
Focus Sales and communication Sales and production workflows
Deal handling Basic pipeline tracking Linked to real orders and execution
Complexity Simple processes Handles custom requirements and timelines
Integration Limited Connects with operational systems

What is a CRM for manufacturers’ representatives?

A CRM for manufacturers’ representatives helps manage relationships with multiple clients, track opportunities across different product lines, and stay organized while working in the field.

It gives reps a clear overview of accounts, simplifies follow-ups, and helps them coordinate with manufacturers to close deals more efficiently.

How does CRM increase repeat sales in B2B manufacturing?

CRM increases repeat sales in B2B manufacturing by helping you manage customer relationships more consistently. It keeps track of order history, buying patterns, and technical requirements, so reorders are faster and more accurate.

It also ensures timely follow-ups and better account management. By reaching out at the right time and offering relevant products, you build trust and turn one-time orders into long-term partnerships.