Industry CRM
Best B2B CRM Software
Win more deals with a simple B2B CRM. Start with FLOWii free for 30 days.
Manage leads, contacts, and sales in one clear system.
Software designed for small and medium-sized businesses
Trusted by 4,800+ companies worldwide.
FLOWii helps teams manage sales, operations, and daily work in one place.
Customer history
Know every step of your B2B customer journey
Keep a complete history of meetings, offers, and deals in one place. Stay prepared for every client conversation and move your opportunities forward with confidence.
Business cases
Turn more opportunities into closed deals
B2B sales is a process, not a one-time action. With a CRM, you track progress, manage activities, and stay in control of every opportunity from first contact to closing.
Recently contacted
Never miss a follow-up in your B2B sales
Keep track of every interaction and know exactly when to reach out next. With a CRM system, your team stays consistent, responsive, and ready to move deals forward.
Task organization
Stop losing time on scattered tasks
When tasks are spread across emails, notes, and calendars, deals get delayed. A single system brings everything into one place, helping you stay focused and move opportunities forward faster.
Reminders
Stay consistent in every step of your sales
In B2B, timing matters. With built-in reminders in your CRM, you always know what needs attention and when, so your sales process stays active and predictable.
Project management
From B2B deal to successful delivery
After closing, execution determines your success. The system helps you plan, manage, and monitor projects so you deliver on time and meet expectations.
Instant invoicing
Simple invoicing without switching tools
Create, send, and manage invoices in one system. With FLOWii, invoicing for one user is completely free, making it easy to handle your finances from day one.
Bulk emails
Keep your communication and data connected
Disconnected tools lead to missed insights. With a B2B CRM system, your emails, contacts, and performance data stay in sync, so you can improve every campaign.
Chat
Speed up teamwork across your business processes
Share information instantly without losing context. With chat built into the system, your team reacts faster and keeps work moving forward.
Stop working in disconnected tools
Bring your sales, operations, and finances into one B2B CRM with FLOWii. Know what’s happening in your business and what to do next.
Make better decisions with clear, up-to-date data
Base your decisions on real data instead of assumptions. With FLOWii, you identify what works, adjust your strategy, and focus on deals that drive revenue.
Online overview of your deals
Get instant visibility into your pipeline and deal value. With a CRM system, you stay focused on what closes and drives revenue.
Integration
Automatic connections
Easily connect FLOWii with banks, accounting tools, and other platforms using API integration.
Benefits
Free with every license
FLOWii is an easy-to-use CRM app for your business. With every license, you receive customer support, online consultations, and regular updates at no extra cost.
Everything in one place
One account gives you access to all FLOWii tools and a complete business overview.
We’re happy to help
Have a question or need advice? We’re available weekdays from 9:00 a.m. to 5:00 p.m.
Free online consultation
Get your first training session free, with setup support tailored to your needs.
Price
How much does a B2B CRM cost?
Start with FLOWii completely FREE for 30 days and see how it helps you manage your sales and grow your business.
After the trial, pricing stays simple and transparent: €11 per user / month or €9.35 per user / month with annual billing.
You can find more details on our pricing page.
Our satisfied customers
Growing together with your trust
With FLOWii, we managed to automate many small processes. Which saved us a lot of time.
FLOWii is great not only in management but also in having order and clarity of all of our finances and activities in the company.
Our goal was to find a reliable solution for the sales team, combined with an easy implementation process.
FLOWii plays a key role in managing our orders and improving overall efficiency.
Q&A
Frequently asked questions
Is FLOWii B2B CRM free to use?
Yes. You can use FLOWii B2B CRM for free for 30 days with full access to all features, so you can test it on real deals without any risk.
In addition, invoicing for one user is completely free, which helps small businesses start without extra costs.
What features are included in FLOWii B2B CRM software?
- Lead and contact management in one place
- Sales pipeline and deal tracking for better visibility
- Complete customer history and communication tracking
- Tasks, reminders, and follow-ups to stay consistent
- Project management after closing deals
- Invoicing in CRM (free for 1 user)
- Reports and performance insights for better decisions
- CRM for B2B marketing with email campaigns
- Integrations with your existing tools
All features work together in one B2B CRM system, so you can manage your entire sales and business process without switching tools.
What is a B2B CRM system and how does it work?
A B2B CRM (Customer Relationship Management) helps you manage customer data, track deals, and control your sales pipeline in one place. It keeps your team organized and ensures every opportunity moves forward.
What is the best CRM for B2B companies?
The best B2B CRM systems help companies manage customers, sales, and communication in one place. Some of the most widely used platforms include:
- FLOWii – Simple and practical CRM for small and medium B2B businesses, combining sales, invoicing, and project management in one system
- HubSpot CRM – Popular choice for growing B2B companies thanks to its ease of use and built-in marketing and sales tools
- Salesforce – Advanced CRM designed for large enterprises with complex workflows and forecasting
- Pipedrive – Sales-focused CRM with a clear and visual pipeline for managing deals
- Monday CRM – Flexible platform with customizable workflows for different business needs
- Zoho CRM – Cost-effective solution with automation and AI features, suitable for growing teams
- Salesflare – CRM built for small and medium-sized B2B businesses with automated data entry
- Creatio – Powerful platform for companies with complex sales processes and account-based marketing
The right choice depends on your business size, sales process, and how much complexity your team actually needs.
How is B2B CRM different from B2C CRM?
| Feature | B2B CRM | B2C CRM |
| Sales cycle | Longer, multi-step process | Short, fast decisions |
| Decision makers | Multiple stakeholders | Usually one person |
| Relationship focus | Long-term relationships | One-time or frequent transactions |
| Deal value | Higher value deals | Lower value, higher volume |
| Main focus | Pipeline management and communication | Speed and volume of sales |
Why is CRM important in B2B sales?
B2B sales involve multiple steps, stakeholders, and long decision cycles. A CRM provides structure and visibility, helping teams stay aligned, follow up at the right time, and move deals forward with consistency.
What features should a B2B CRM software include?
- Customer and deal management to track relationships and opportunities
- Clear sales pipeline and order overview for full visibility
- Invoicing and payment tracking to keep cash flow under control
- Income and expense management for financial clarity
- Tasks, projects, and workflows to manage delivery after closing
- Inventory management for product-based businesses
- Reports and analytics to track performance and results
- Integrations with accounting and banking systems
A strong B2B CRM system should connect all these areas, so your business runs smoothly without switching between tools.
What is the role of CRM in B2B buyer journeys?
A B2B CRM helps you manage every stage of the buyer journey, from first contact to closing the deal.
It keeps communication and deal progress structured across the entire process.
This ensures consistent follow-ups and prevents opportunities from being lost in long sales cycles.
How do you choose the best CRM for B2B startups?
- Choose a tool that is easy to use, so your team will actually adopt it
- Look for a solution with a free plan or affordable pricing
- Make sure it supports integrations (email, LinkedIn, other tools)
- Focus on pipeline management for longer B2B sales cycles
- Pick a system that can scale with your business
What are the key CRM metrics for B2B marketing and sales?
- Conversion rate from lead to deal
- Deal value and total pipeline value
- Sales cycle length
- Win rate of closed deals
- Pipeline coverage (future revenue vs targets)
These metrics show where deals slow down and what actually drives revenue.
Does B2B CRM work the same as B2C CRM?
No. The system focuses on longer sales cycles, multiple decision-makers, and ongoing relationships, while B2C CRM is built for fast, high-volume transactions.
That’s why B2B sales require more structure, follow-ups, and visibility across the entire process.
What are the best B2B CRM solutions for small businesses?
The best solutions are simple, affordable, and easy to adopt.
FLOWii fits small teams by combining sales, invoicing, and operations in one system, so you don’t need multiple tools.
How to enrich B2B CRM data at scale?
Use integrations with email tools, forms, and other tools to capture data automatically. Keep everything in one system and reduce manual entry to maintain accurate, up-to-date data.
What are effective B2B CRM strategies for growth?
- Define clear pipeline stages for every deal
- Maintain consistent follow-ups with clients
- Track performance and key metrics
- Align your team around one sales process
- Work with shared and up-to-date data
These strategies help reduce missed opportunities and improve conversion rates.
How to choose a GDPR-friendly CRM for B2B SaaS?
Choose a CRM that ensures secure data storage, access control, and compliance with EU regulations. It should also allow you to manage customer data transparently and keep full control over how it is used.
